Everybody’s childhood has its own taste, and when it
comes to the treats that bring nostalgia to kids all over the world, one would
be amazed at how different they are. They can be the raindrop cakes in Brazil, roti
aiskrim (ice cream served between a bun) in Malaysia, tartines à la confiture
(slices of bread and jam) in France, or tartas de galletas y chocolate (a
simple cake made with cookies, milk and chocolate) in Spain. But nothing
defines better the taste of childhood than hagelslag.
Hagelslag is a typical Dutch sandwich with sprinkles on top of buttered bread. In
1919, during bad weather, the director of a liquorice factory came up with the idea of producing
white sprinkles. He named the product hagelslag, or
hailstorm, and began delivering it to bakeries and groceries all over the
country, where it flew off the shelves.
After the Second World War, the popularity of hagelslag
burgeoned, thanks partly to increasing Dutch prosperity. Because of the the
demand, hagelslag producers developed several hagelslag
by-products, including chocoladevlokken (chocolate flakes), and XXL
hagel (extra-extra-large chocolate sprinkles). Other varieties are
sometimes created for holidays and special events, such as pastel-colored hagelslag
for Easter and orange hagelslag for major Dutch sporting events or
King’s Day.
Hagelslag is not only a hit with Dutch children; it’s extremely popular with
grown-ups too. To put this into numbers: over 14 million kilos of hagelslag
are consumed by Dutch each year.
X - Stewart - Oliver - Lizzie - Alice –
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